Class: Designing for a Branding Experience (Spring 2018)
Project: Create and brand a vacation property insurance identity to present to a marketing group within a team format.
My group came up with the concept "Rubber Duck" as our brand; many major traits of Rubber Duck include simplicity and the avoidance of complications, ensuring reliability and comfort, while also combating the cliches of a serious insurance company by trying to implement fun into it.
We divided the responsibilities of the deliverables among the 4 of us within the group; we constructed a logo, basic web design, google advertisements, social media pages, and more. I was responsible for the direct mail piece as follows.
