Twitchy Rabbit is a platform similar to MailChimp and Constant Contact that wanted a new logo that was simpler and worked better in small sizes. I decided to go with a monotone logo with a filled and outlined variant. I decided not to include any text in the final logo, as it would not be an important part of the logo.
When sketching the logo, I knew that I couldn't try to draw a complicated or detailed cartoonish rabbit, because it would not work well in small sizes, and due to a lack of skill. I instead opted for a simple rabbit sitting facing away in many of my sketches, but eventually made it show it's face in the final logo. I tried making a twitching rabbit face, but it wasn't what I was looking for. I used those sketches for when I made the face later.