Jim's Jungle Retreat
A jungle lodge takes a closer
look at conservation
The Retreat: Jim's Jungle Retreat is an eco-conscious lodge on the periphery of the Corbett Tiger Reserve in North India.
The Brief: The owners are dedicated conservationists and wanted to highlight the importance of protecting the jungle's fragile ecosystem through the retreat's identity and communication. They were concerned that many of their guests came to Corbett with the singular desire to see a tiger and left unsatisfied if they did not – unmoved by the rest the jungle has to offer.
The Solution: The creative positioning of 'Seek the Tiger, Find the Jungle' was developed to capture the ethos of the retreat and to lay the base for all branding and communication. The brand communication works as both advertisement and an educational tool with the aim to help guests understand and appreciate the jungle better.
The Outcome: The work for the retreat won the 'Best Print Promotional Material' award at the 87th Travel & Tourism Fair.
