A photoshoot which intention was to try to get the essence of this character
according to its personal brand.
"The esence of the fox comes from its capacity of
being agile and always being proactive, always
exploring itself and also what is around him"
The UX Fox is an Interactive Media Designer who works in the UX/UI design area and the fox is the animal which he felt affinity that's why was necessary to work with that correlation to create connection
