AirSwap Brand Identity

Concept, Strategy & Brand identity for the successful Blockchain project-turned-company . We've worked with AirSwap directly to articulate and define their brand voice, esthetic and positioning. From the minimalistic logo mark, multi-lingual Logo system, and a series of 3D illustrations for all sort of communications. The-Artery also designed AirSwap's launch website, that later was replaced by their actual product when they hit the market a couple of months after the brand was visually established. The website included many 3D animations and interactions that were never seen before in the blockchain sphere and the brand set a new standard for visual design in their industry.

Client /
Agency & Production / The-Artery
EP: Deborah Sullivan
Creative & Technical Director / Gal Eldar
Design Director / Liron Ashkenazi Eldar
Lead Designer / Kendall Henderson
Lead Ui/Ux / Nate Cover
3D Artist / Liron Ashkenazi
Project Manager / Matthew Arrow
Development / Gal Eldar, Jake Musich, Randy Lebeau, Yevgeniy Rokhlin

AirSwap Brand Identity
Multiple Owners
Liron Ashkenazi Eldar