This project was a collaboration between two creative leads at David’s Bridal to bring the thinking of interactive to a print brand experience.

The pattern mosaic was conceived and designed by David’s interactive creative director, Catherine Mouttet and the front name typography was layout out by David's brand director, Gilbert Garcia. The meeting of the two words represents the way interactive is moving into all aspects brand experience. The joyful, game like aspect of the cards symbolizes the evolution of David’s Bridal culture as a platform for engagement and inspiration.