SOCIAL CONTEXT
For well-known years Colombians didn´t have people migrating to our country. Major migrations were from Colombia to everywhere. Our frontier with Venezuela is 1000 Miles. 50% of our population has a Venezuelan relative. Xenophobia, a worldwide phenomenon now arrived at Colombia. The political and social crisis in Venezuela, has forced millions out of their country. As they search opportunities, the Venezuela-Colombia frontier has become an exodus point. (+500.000 over 3 years “threating opportunities" for Colombians).
IDEA
The Rausch brothers are the most important chefs in Colombia, they are jewish, and knows how feels be judged. For this reason, they decided send a diversity message, creating a chocolates with the face of famous, who have differents origins. This chocolate as the characters haved been made with cocoa from the place where they born.
C R E D I T S
Geometry Colombia
Xavier Serrano - Geometry - CEO
Juan José Posada - Executive Creative Director Latam
Edwin Pineda - General Creative Director
Carlos Arredondo - Creative Director
Cristian Jiménez - Art Director
Johana Dueñas - Art Director
Eduardo España - Copywriter
Luisa Vela - Video Editor
Latina Studio - 3D Modeling / Postproduction
