One of the biggest challenges for the market is to recognize the Mexican crafts 
as a daily art object. This project aims to focus the artisans at the center and elevate 
their work through different platforms.

Arteca was created as a solution to elevate the culture, beauty, story and craftsmanship 
from Oaxacan native artists. The big idea: Live Heritage.

As a result we created a replicable business model and a digital space where the artisans have the opportunity to have their work showcased as everyday pieces of art, helping their small businesses grow. 

An end-to-end project from strategy, naming, branding, photography, packaging, web design and communication. 



Client: Fundación Alfredo Harp Helú Oaxaca(FAHH)
Project Year: 2017
Photography: Karen Mata
Video Credits: Salvador Reyes






Arteca – Branding
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