OBJECTIVE
Create a retail store brand, along with house brand and supporting private brand product lines. The store and it’s product should revolve around a central concept with specific target market.
CONCEPT
Addit is geared toward the new geek generation. To be a geek nowaday is not a negative connotation, it is embraced as a lifestyle. These individual are a smart, sophisticated and forward-thinkers. The house brand aims to support that lifestyle with everyday living essentials. While our private brand catered toward a more specific essentials; toddler, gamer and tech gears.
TEAM MEMBERS
Tanya Mendiola, Jaime Patino-Calvo, Lily Whang, Angie Kai & Tim Masterson.
Hope you enjoyed it!
