THE ART OF THE REBRAND
COMPUTER ARTS MAGAZINE COVER
"Stepping into a cover illustration with Kyle is like being taken into a sorcerer's cave: exotic, thrilling and almost completely mystifying. All you can be sure of is that you'll step out with some real magic."
MARK WYNNE, GROUP ART DIRECTOR
Kyle Wilkinson x Computer Arts Magazine
After seeing some of my photographic treatments, Mark Wynne, Group Art Editor of Future, got in touch seeking one for himself and his next cover. The task was set: Put the word Rebrand on the cover, in an inventive and interesting way.
Now, when i think of highly artistic pieces and things in museums and galleries, i think of finely carved marble statues and old Roman busts - and I wanted to bring that kind of feeling into the piece, without having to become Michelangelo (because that sounds like loads of work and we were on a deadline here) But it's those finely carved, detailed curves that catch the light and form the shape that fascinated me, and is what i was ultimately aiming for with the cover piece - something that flowed and formed together to create the word Rebrand as it shape shifts from a Bold to Light custom drawn typeface.