Branding is becoming increasingly important for sports clubs and companies across the globe. A sports brand should capture the characteristics of the association as its most basic level, and correlate with the values the team stands for, from outside looking in.
This brief was to rebrand Stevenage Football Club, to update and modernize visuals, and integrate all that represents the Boro.
I want to recreate the idea of Stevenage Football Club as a youthful, up and coming football family. The main intention is to use visual communication to change the current conventional wisdom of the club as ‘big, strong and physical’ and ‘non-league’, to a modern, family friendly and social football club.
