Brand Immersion Brief - University Project (September 2017)

The ask of this brief was to resurrect and re-position a 'dead brand'. I was provided with the dead brand Amiga, an aspirational position of 'Exclusive' and a brand personality of 'Focused'. From this I created a new direction for Amiga and a new brand identity. Connecting to the old Amiga, the new direction was a retro gaming social network.