Project Brief
The Lab is call center meant to test and iterate the best way to sell for various campaigns. They needed a logo that represented this specific subsection of the business.
Process
I started by sketching logos that best represented the testing world of this new call center.
Based on the sketches I created several options for the team to review and decide upon.
Style Guide
Physical Space
I designed ahead of time how the room will look and feel for the employees in The Lab.
