Chat with professional lettering artists as they share their process creating hand drawn typography.
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Malibu Boats hit me up to work on some motion projects over the last year. I had the privilege of working with amazing footage from JAOPRO to create this spot. My goal was to develop a dope concept that was completely unique from anything I've seen in the wake industry.  I decided to rotoscope the footage and create the look of wakeboarders riding on glass, transferring from one panel to another.