2018 Tencent Sports - Opening Titles/Rebrand





T E N C E N T  S P O R T S  C H A N N E L  R E B R A N D


Upon completion of Tencent's NBA brand package, we were asked to expand the work to be a complete network rebrand encompassing the majority of Tencent's sports properties. The goal was to build on the work we completed for the NBA package, without diluting it so that it could both stand on its own and fit into the greater sports package. The result was a dynamic and fast paced journey through some of the sports on offer via Tencent's sports streaming platforms.








STYLE FRAMES





C R E D I T S

C L I E N T  TENCENT
P R O D U C T I O N  VANTA COLLECTIVE
A R T  D I R E C T O R  GARETH CHANG
3 D  M O T I O N  D E S I G N  CHRIS ANGELIUS, DANIEL ALVAREZ & GARETH CHANG
C O M P O S I T I N G  CHRIS ANGELIUS





2018 Tencent Sports - Opening Titles/Rebrand
Published:

Project Made For

2018 Tencent Sports - Opening Titles/Rebrand

Upon completion of Tencent's NBA brand package, we were asked to expand the work to be a complete network rebrand encompassing the majority of Te Read More

Published: