C O R P O R A T E I D E N T I T Y
/ Brief
To recreate a corporate identity for National Textile Museum
/ Problem
Existing identity made up of bad typography is being applied inconsistently in every medium. It is not visible to the audience, has no extension and it feels unimportant for the brand, hence fails to help complement its brand purpose.
/ Idea
New identity is created based on the brand essence – appreciating both value and aesthetics of textile. To drive response and create expansion for dynamic designs, its grid system consists of regular polygons which were derived from weaving pattern. It aims to provide exquisite experience for visitors to the museum.
/ Target Audience
Textile enthusiasts, people who love Malaysia's heritage collection, tourists
