"UPLIFTED ALEX HUNTER" (Coca-Cola / EA Sports)
"UPLIFTED ALEX HUNTER" (COCA-COLA)
Coca-Cola contrató a Alex Hunter quien se convirtió en el primer deportista virtual de la marca.
Así, el atleta virtual de EA Sports FIFA 2018 rinde homenaje al icónico comercial de 1978 “Mean Joe” 
en el que una estrella de fútbol americano recibía una botella de Coca-Cola de parte de un fan tras un partido complicado.
Durante "El camino" (The journey) podemos ver cómo el jugador firma contrato, 
para luego filmar el comercial que finalmente se verá dentro y fuera del juego. 
El estreno mundial del comercial se realizó en Times Square, la pantalla más vista del mundo.

"UPLIFTED ALEX HUNTER" (COCA-COLA)
Coca-Cola hired Alex Hunter who became the brand's first virtual athlete.
Thus, the EA Sports FIFA 2018 virtual athlete pays homage to the iconic 1978 commercial "Mean Joe"
in which a football star received a bottle of Coca-Cola from a fan after a complicated game.
During "The Journey" we can see how the player signs a contract,
to then shoot the commercial that will finally be seen inside and outside the game.
The world premiere of the commercial was made in Times Square, the most viewed screen in the world.

2 Grand Prix (Wave, Círculo de Creativos Argentinos)
More than 15 local and international awards (gold, silver, bronze) including:
Clio (Gold), El Ojo de Iberoamérica, FIAP, Wave, Círculo de Creativos Argentinos (gold), etc

Uplifted Alex - Caso español
Uplifted Alex - Case Study (English)
Uplifted Alex - Inside FIFA 2018
Uplifted Alex - Commercial
"UPLIFTED ALEX HUNTER" (Coca-Cola / EA Sports)
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"UPLIFTED ALEX HUNTER" (Coca-Cola / EA Sports)

13
159
0
Published: