"JOGO BENDITO" (TYC SPORTS)
En el día en que se realizó el sorteo para definir las zonas de cara a la Copa de la FIFA,
lanzamos la campaña con la que TyC Sports da el puntapié inicial a la cobertura del Mundial Brasil 2014.
Tomamos las palabras reales del Papa Francisco en la Jornada Mundial de la Juventud de Río de Janeiro,
y las convertimos en un mensaje de aliento para el equipo argentino.
"JOGO BENDITO" - Bleesed game (TYC SPORTS)
The same day of the draw to define the areas for the FIFA Cup,
we launched the campaign with which TyC Sports kicks off the coverage of the 2014 Brazil World Cup.
We took the real words of Pope Francis at the World Youth Day in Rio de Janeiro,
and we turned them into a message of encouragement for the Argentine team.
GRAND PRIX winner at Ojo de Iberoamérica, and Gold winner in many other festivals.
Jogo Bendito (TyC Sports)
"Jogo Bendito"
Jogo Bendito (TyC Sports)
"Jogo Bendito Caso"
Jogo Bendito (TyC Sports)
"Jogo Bendito Case"
Jogo Bendito (TyC Sports)
"Pope Francis reaction"
"We wanted to get to the heart of every single argentinian, wherever they were..."
