We were asked to design the annual report for the International Federation of Pharmacists (FIP). The client did not have any relevant photography, and part of the assignment was to think of a creative way to visually enhance the annual report.

We sent out 12 Lomography camera’s, each with 3 film rolls, to pharmacists worldwide. Their mission was to document their workplace and community. They sent the films back in the included pre-stamped envelope, and they could keep the camera as a gift.

The response was enormous. And it was heart warming to see the joy that they have in their profession and participating with this project.

We also created Special Editions: each cover was removable and contained a large print on the inside, which could be used as a poster. The film negatives were used as a ribbon around the report.