Working on this project involved with working closely with the Seattle branch of the ASC. The venue had already been booked, so it was matter of choosing a theme that would work well with it and could be leveraged across a variety of marketing materials, swag, environmental graphics, and activities. I suggested 'I'll be seeing you' not only because it is a classic song that most people would immediately recognize, but for the strong emotional sentiment for anyone who has been touched by the disease. At the same time, the theme allowed the use of fun and colorful jazz-era inspired graphics and music adding to the overall warmth and nostalgia.