Kyiv Music Fair is the biggest music fair in Ukraine. At the event you can find / order any album, and meet like-minded people from all regions of the country.
For two years of existence, the fair has become an integral part of the cultural life of the city. And, like
For two years of existence, the fair has become an integral part of the cultural life of the city. And, like
any major event, the fair needed visual communication.
In recent years there has been a rapid increase in the popularity of vinyl records among the younger generation. Therefore, developing the style, our goal was to attract new, young visitors to the fair.
All participants of the fair are united by a passion for music, an irresistible desire to buy favorite albums, communication, discussions, bidding, and a quick reaction (they have to be the first to grab a rarity). This all makes the atmosphere of the fair so dynamic and hot that the symbol of the growing flame perfectly characterizes it.
Thanks to the fair, visitors formed their own company of like-minded people. They meet outside the event, share music, and communicate.
As, for example, football fans, the circle of music lovers also needs self-identification at the expense
As, for example, football fans, the circle of music lovers also needs self-identification at the expense
of brand symbols and attributes. To do this, we created a series of merchandise, with which a person will feel himself a member of the music community.
Photo: Alexandria
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Thanks for watching!
Burn your fire!
