Various brands are pushed out of the limelight by each other constantly. As competition between products becomes more competitive, even well known brands fade away because of trendy new ones. Yoplait is a household name for yogurt, but as Greek yogurt becomes more popular, brands such as Chobani sell more than Yoplait. Although Yoplait does sell Greek yogurt, I renamed it and made the new product more appealing for a market with changing interests. I created a billboard advertisement and a website redesign to further modernize the products.