Brief
Advertise the new Tutto Pannocarta, a kitchen paper particularly effective of dirtiness even when can be re-used multiple times.
Shot a series of recipes, which could create as dirty as possibile around the kitchen, and put them in reverse in order to magnify the product's main peculiarities (it's unique resilience to the dirt and efficacy in cleaning) just like that dirty have never existed.
Headline
"Con il nuovo Tutto Pannocarta, torna tutto come prima" (with the new Tutto Pannocarta, everything comes back as before).
The Pudding subject
The "Carpione" subject
The Risotto subject
The Tagliolini subject
