Don's Hot Rod Shop(Auto Shop) Brand Identity
Don’s Hot Rod Shop is an auto shop that specializes on hot rods and low-rider automobiles. The symbolic representation of heat is the central concept of the brand’s aesthetic. This is achieved through the use of flames and the color red on brand’s logo and promotional ad. The concept and ‘hook’ of the ad design is a visual reference to the name of the company (Don’s 'Hot' Rod Shop).
Mock-up Credits
Store sign mock-up: acquired from GraphicsFuel.com 
Don's Hot Rod Shop(Auto Shop) Brand Identity
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Don's Hot Rod Shop(Auto Shop) Brand Identity

The brand identity of an auto shop specializing on hot rods and low-rider automobiles. Includes the brand's logo and a promotional magazine ad.
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30
1
Published:

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