Don’s Hot Rod Shop is an auto shop that specializes on hot rods and low-rider automobiles. The symbolic representation of heat is the central concept of the brand’s aesthetic. This is achieved through the use of flames and the color red on brand’s logo and promotional ad. The concept and ‘hook’ of the ad design is a visual reference to the name of the company (Don’s 'Hot' Rod Shop).
Store sign mock-up: acquired from GraphicsFuel.com