Upon the legalization of marihuana for recreational use in the state of California, we decided to create a Summer photo campaign for Shasta, targeting millennials and people who are familiar of the situations in which weed is consumed and, of course, memes.
Photography
Chalo Rivas
Mario Jiménez
Sofía Chaves
Copywriting
Mario Jiménez
Editing & Digital Retouching
Sofía Chaves
Mario Jiménez
Chalo Rivas
Art Direction
Sofía Chaves
Mario Jiménez
Lightning Assistant
Cristiana Castellón
