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    Fashion identity and interactive presence.

The job description for this design brief was to design an identity from scratch, for an international fashion parade. I went with the option "mode" as i like the way the letters pop next to each other and look pretty funky. Once i had chosen the name, it was just a matter of thinking up ways to advertise the parade and giving the public ways of interacting with the organisers.

Also, i have included a mindmap detailing the process i went through from idea to image. 

 I hope you enjoy.

Thanks for taking the time!
(bus shelter advertising)
(scrolling webpage)
(More large advertising)
(iPhone application for event)