This was a project in my Graphic Design course to redesign an existing menu. I chose Whitt's Barbeque because their menu was poorly organized and aesthetically unappealing with its color and image choices.
Before:
After:
For the redesign I felt that it first needed to be cleaned up. I decided that the images of the food took up space for their large menu and I chose to organize and replace the food images with icons for each category of food. Next I decided to simplify their color scheme and went with a subtle wood grain background to give it an aesthetic quality of other barbecue and roadhouse restaurants. Getting rid of the blue and sticking with the yellow to be the only vibrant color over the black, white, and brown was to make the menu stand out more boldly. Adding the addition of the simple yellow corners was just an artistic choice to top it all off but to also be a guide to differentiate from the front and back of the menu. I feel like this design is night and day compared to the original and I'm very happy with the end product.
