The Objective
Bring your creative ideas to life through intuitive and easy to use design and build tools that seamlessly fit into your workflow. Create and deliver a consistent and engaging experience across desktop, mobile, and video with a code-based API for developers or the Ad Builder design tool.
Style Guide
The brand palette sets the tone for individual Flashtalking products. UI elements are differentiated by the secondary and tertiary colours to emphasise a change in state. Brand colours are always set to 100% with UI colours being 90% and 50%.
Iconography
The interface uses a custom SVG iconography set to speed up data perception, while enhancing memorability of elements through visual context. Creating a bespoke set of icons improves the interfaces navigation with visual relevant markers, it also saves space on screen and supports content with visual explanation.
Welcome Screen
Start a project from scratch and use your own creative ideas to come up with the perfect ad. If you prefer to be guided through the creation process, Ad Wizard's step-by-step guide is a great tool for becoming acquainted with Ad Builder's features.
New and existing users also have the option to select from a variety of blank pre-populated and demo templates, this ensures your ads are built on the right foundations while speeding up the creative process.
Stage
The Ad Builder stage allows you take full control of your creative ideas with its user user-friendly features such as the animation timeline, drag and drop components and a suite of engaging templates that make it even easier in the creation of HTML5 ads.
Toolbar
Easy to use drag and drop components with the consideration of assets that haven't been uploaded.
Ad Wizard
A step-by-step guide that reduces the time consuming process of manually creating your ads from scratch with improved call to actions and a reduction of overused elements accentuate the primary focus.
Create or choose an existing campaign, decide on the correct format and size for your target audience while taking full control of the pre-populated templates and custom tools to ensure your ads appear on brand and pixel perfect.
Asset Management
Based on the Creative Manager asset manager, product agnostic themes have been designed to create familiarity. This improves the users overall experience while accentuating the primary focus and unity between states thus reducing the users cognitive load.
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