Visual Identity — Creative Direction
2017 / 18
First Crack Coffee — The Coffee Academy
Located in Altira Business Park, Jakarta, First Crack is a coffee shop that not only serves one of the best specialty coffee and food but also provides in-dept education about the Indonesia Coffee through their program ‘The Coffee Academy’. The name 'First Crack' came from the first cracking moment of the coffee bean in roasting process. First Crack focuses on providing specialty local coffee like Toraja, Bali, Gayo and others, to prove that Indonesia coffee is one of the best. The black dominance visual identity was developed by combining Coffee, Indonesia Culture, and the Academy into one unity.
Creative Team — Ferdinand Mulya / Erik Bernardt K
Neorama Creative
