This is the package design for a premiere ale called “Golden Dragon”. The target customer for this product is male drinkers from 20 to 28 years old.
The wordmark simultaneously connotes the wildness and nobility of the dragon, and it is coloured with gold according to the name. This wordmark and dragon illustration work together to act as an emblem of this product. The background is black to make the gold colour of the product name stand out. The fine decorations studded around the emblem are deep blue to give a sense of luxury and a little exoticism.