For the release of one of their iconic shoe model, New Balance gathers selected people in 20 cities around the world, to celebrate the rebirth of one of their most popular shoe :
I have been honoured to be part of this special day called "NB Grey Day".
I chose to pay a tribute to Boston, the city where the brand and the 574 were born.
I represented the design of the model through the famous Boston cityscape as if the shoe becomes the city. And of course the colour of the piece should reflect the DNA of New Balance with their famous timeless grey, that's why I used diluted ink to add the different shades of grey through the drawing.