Coca-Cola // Thermochromic Cans

This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. The company introduced color-changing packaging with temperature-sensitive labels that transform the icons from classic white to colorful when the can is perfectly chilled at 4°C.

What's Unique?
Thermo-chromatic ink isn't new – the technology has been around for 30 years, but up until now it was only available in small volume activations. Coca-Cola is the first company to launch the technology on a mass scale.







Coca-Cola
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Kıvanç Tatlıtuğ



Coca-Cola // Thermochromic Cans
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Coca-Cola // Thermochromic Cans

Coca-Cola // Thermo Cans
98
928
0
Published:

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Adobe Photoshop
Adobe Illustrator
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Attribution, Non-commercial, No Derivatives

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