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Coca-Cola // Thermochromic Cans

This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. The company introduced color-changing packaging with temperature-sensitive labels that transform the icons from classic white to colorful when the can is perfectly chilled at 4°C.


What's Unique?

Thermo-chromatic ink isn't new – the technology has been around for 30 years, but up until now it was only available in small volume activations. Coca-Cola is the first company to launch the technology on a mass scale.











Coca-Cola
Yazı Sen Başlat - TVC
Kıvanç Tatlıtuğ











C R E D I T S

Agency: Ogilvy İstanbul
Executive Creative Director: Selim Ünlüsoy
Art Director: Mehmet Demirel
Business Director: Murat Derman
Account Executive: Simge Özgülenç
Project Type: Produced, Commercial Work
Client: Coca-Cola
Location: Istanbul, Turkey
Packaging Contents: Coke
Packaging Substrate / Materials: Aluminium Can









Coca-Cola // Thermochromic Cans
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Coca-Cola // Thermochromic Cans

Coca-Cola // Thermo Cans
134
1.5k
0
Published:

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