CADBURY SPOTS V STRIPES – RACE SEASON.
Event Branding, Gamification, Creative Direction & Design.
As part of the Cadbury London 2012 Olympic sponsorship as the 'Official Treat Provider', Design Friendship again teamed up with marketing and events agency Pretty Green, to deliver the second major instalment of the Spots v Stripes campaign.
Race Season offered people in the UK the chance to become Official Guiness World Record holders, by competing in various playful challenges that had a fun twist on everyday tasks. With nine Official World Records to be won, Race Season went on tour with a series of live events, held a star-studded launch stunt and saw a brand new Cadbury chocolate bar, The Big Race Bar, hit the shelves.
DF led the events creative vision, helping to develop the world record challenges, as well as delivering art direction and design.
Cadbury Spots v Stripes Race Season – event space.
Event branding & signage.
Event host & sports commentators.
Outdoor Media.
Fastest Bed Maker – World Record Challenge.
Fastest Coin Stacker – World Record Challenge.
Doodle Race – World Record Challenge.
Fastest Tea Maker – World Record Challenge.
Toilet Roll Unravelling – World Record Challenge.
Team Spots & Stripes set numerous World Records throughout Race Season, from the world’s highest catch, to the fastest coin stacker. Thousands took part in Cadbury Race Season at major shopping centres around the UK.
