Nejčr is a Czech word that means “the best”, and is pronounced like “nature” in English. Nejčr researches, tests and reviews products and services to make sure their sustainability and responsibility claims are valid and true. They provide a service to consumers who want to live more sustainably but do not have the time to find and research products themselves.

BRIEF:

To design a cool and attractive web portal to present the products and services that

PROBLEM TO BE SOLVED:

Many conscientious people who want to live more sustainably are strapped for time and often experience cognitive overload in their daily lives, so the design needed

to simple, intuitive, help people find what they are looking for quickly, and be easy on stressed eyes that have already been staring at screens much of the day. Furthermore, we needed a new visual language for sustainability that did not feel tired and was not composed of the green leaves and windmills cliches.

OUR SOLUTION:

To make our design easier on the eyes we opted for hand drawn (undigital)

drawings and simple line art with an inclusive, human feel, surrounded with lots of softly-coloured space.