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Cadbury SvS Games Crew Event Manual

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brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
CADBURY SvS GAMES CREW EVENT MANUAL.
Art Direction & Design.

Cadbury announced their London 2012 Olympic sponsorship as the 'Official Treat Provider', by launching the Cadbury Spots v Stripes campaign. Design Friendship teamed up with marketing and events agency Pretty Green, to help deliver the live consumer experience of the campaign.

Cadbury Games Crew, consisted of multiple teams of dedicated Brand Ambassadors that would spend 3 years touring the UK's countless colleges, universities, offices and large scale live events to spread the joy of Cadbury Spots v Stripes. All of which needed clear brand guidance from behavioural brand guidelines, uniforms, games and branded vehicles.

brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
Cadbury 'Games Crew' behavioural brand guidelines.
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
Cadbury Games Crew.
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
brand guidelines brand staff manual Brand Behaviour Event experiential marketing graphic design copywriting ILLUSTRATION
The size and duration of the Spots v Stripes campaign was ambitious, and the Cadbury Games Crew played a huge role in delivering over 1 million individual games played around the UK between 2008 to 2012.
Cadbury SvS Games Crew Event Manual
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Cadbury SvS Games Crew Event Manual

Cadbury announced their London 2012 Olympic sponsorship as the 'Official Treat Provider', by launching the Cadbury Spots v Stripes campaign. Desi Read More

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