Lincoln Park Salon
As a high-end salon from the northside of Chicago, Lincoln Park Salon required an ad series that spoke to their elegant and "simply sophisticated" brand.
Using flourishes and glyphs, I exaggerated the taglines to evoke the beauty and allure that is captured after that moment a women is revealed the final touches of her haircut. Glyphs fall away from the tagline to accentuate this playful motif as well as lead the eye to the logo and website.
