Filmhuis Den Haag: Film as the basis for an online experience and a versatile identity
Grrr did the branding, design, UX, web development, way finding and campaign.
F
Film is at the heart of the new branding and website of Filmhuis The Hague, the most prominent stage for film in The Hague. Film is featured prominently on the cinematic website, with maximum space for imagery. The logo consists of an F, because the F stands for Film!
Dynamic branding
The base of the branding is the logo, and the logo is an F. The F stands for film, but it’s also visually simple so that everyone can create their own version. We like to do that ourselves, with special F’s for a Hitchcock festival, a children’s F or a cake and pastry F for the restaurant. But others can also go ahead and create their own F.
Please do touch
We have collaborated with art academies for animated and illustrated versions of the F. In addition, we go to The Hague’s neighborhoods, looking for new versions of the F, made by schoolchildren, knitting mothers and gardening fathers. It underlines the idea that Filmhuis The Hague wants to speak to everyone.
