James Harden Identity
The Harden logo disrupts the game – both on and off the court. On the hardwood he is disorienting and unexpected, forcing opponents to adjust to his style of play. The mark is a pledge to never follow, break boundaries and write new rules. Any product bearing his mark is, at its core, an expression of Harden’s game.
Art Direction: Quentin Brehler
Design: Ed Baigrie & Samm McAlear