In April of 2017 Puma approached Heart with to create custom packaging for their new shoe Puma Jamming. 100 packages would be delivered to Puma’s VIP list including, Jay-Z, Kylie Jenner, Usain Bolt and other athletes, influencers, musicians and sneaker heads. We created a layered unveiling experience telling the story of the shoe through each layer. Recipients would be sent a key days ahead of the box with instructions to open the box when received.
Studio: We Make Heart
Creative Director: Thomas O'Connell, Marc D'Amore
Art Director: TJ Freda
Design: TJ Freda
3D/Industrial Design: Dan Bubin, Peter Tasch
Photography: Karyll Catubig