Vicks VapoRub ointment is a mentholated topical ointment, part of the Vicks brand of over-the-counter medications owned by the American pharmaceutical company Procter & Gamble. VapoRub is indicated for use on the chest, back and throat for cough suppression or on muscles and joints for minor aches and pains. It has also been used to treat mosquito bites. Users of VapoRub often apply it immediately before sleep.
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Objective:- Revamp the packaging for VICKS VAPORUB. The challenge is to revamp the packaging whilst successfully delivering a holistic solution from point of sale, point of use and disposal.
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Target Audience:- Cold Sufferers Children to adults (whole family)
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Big IDEA:- The most common use of Vicks is to decogest your chest and throat area. Take small amount and gently apply it on your chest. I found this application quite troublesome because after you apply it, you have to clean your hand.
My solution for this packaging revamp is to make it more convenient. I designed it into a roller so user can apply it easily. The overall packaging looks soothing and comfortable, the product also has a nice hold which symbolize mother’s hand.
My solution for this packaging revamp is to make it more convenient. I designed it into a roller so user can apply it easily. The overall packaging looks soothing and comfortable, the product also has a nice hold which symbolize mother’s hand.
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revamped packaging and with new logo
Vicks VapoRub | Revamp Packaging
Project Date | May 2017
Duration | 3 months
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Client | Vicks VapoRub
Designer | Ks Hiew
