Kropls Bierhaus is a brand that produces it’s own craft beer in the growing, yet competitive market of Bolivia. The company produces 6 different kinds of beer to be distributed in supermarkets, stores and pubs across the whole nation.
Given the visual saturation of brands in supermarkets and stores, the label was designed in an unconventional format in order to stand out among its competitors.
The colors were carefully chosen to provide each variety its own character and personality. Yet still, the most relevant information such as brand, variety and volume was highlighted in white.