No Coast Coffee Roasters — Brand Identity
Located in Kansas City, Missouri, No Coast Coffee Roasters aims to reach a demographic oft overlooked in the booming coffee industry: the everyman. With a simple mission to Elevate the Everyday, No Coast produces whole-bean coffee that doesn't need long origin descriptions — it just tastes really good. The brand identity was strongly influenced by the midwestern sensibility of its founder, a Kansas City native. As a nod to the morning cup of joe, we chose a rising sun as the brand's symbol.
Brand Identity, Packaging, Art Direction