Hypebeast 20—The X Issue

The 20th issue of Hypebeast Magazine was a special issue edited by fashion designer Virgil Abloh. When finished, the entire layout was sent to him so he could sketch his own notes throughout the magazine—which were scanned and integrated into the final design. The issue was then bagged with instructions not to open, creating an impossible choice for fans: Keep the issue pristine, or cut open the bag and see what’s inside.

Studio: Hybrid Design / Hybrid-Design.com
Creative Direction: Brett Newman
Design: Carl-Hampus Vallin, Patchara Charoensiri, 
Frédérique Gravier, Olivia Ward, Dave Weber

Hypebeast 20 — The X Issue