Lead generation brochure for Anthem Blue Cross
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    Brochure aimed at small businesses, a fast growing segment of the health benefits audience. While Anthem wanted to generate leads, they also need… Read More
    Brochure aimed at small businesses, a fast growing segment of the health benefits audience. While Anthem wanted to generate leads, they also needed to establish a new brand. This brand was more real and personal than traditional health insurance was talked about, a tone that is especially important for the small business market. The piece needed to help establish that brand and speak directly to issues and concerns small business owners face every day. Read Less
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