ZanaAfrica Branding
Student Project: ZanaAfrica Brand Refresh and Execution
ZanaAfrica Foundation is a non-profit organization dedicated to equipping girls and women, specifically in Kenya, with the tools they need to live healthy lives. In impoverished areas, adolescent girls and young women can miss a number of days of school each month because of menstruation increasing their risk of dropping out altogether and early marriage. Their futures are dim without organizations like ZanaAfrica Foundation, who provides health education and feminine products to protect their right to education.
Before: ZanaAfrica Foundation as inspiration
After: An updated identity
ZanaAfrica promises to equip girls and women with the tools they need to live healthy lives and does so by providing health education and hygiene supplies to young girls as they grow into womanhood. It is this idea of transformation that inspired the butterfly -- a universal symbol of growth, change, and life.

In keeping with ZanaAfrica’s bold mission, this updated look is uncluttered and clear in its statement. Sturdy uppercase lettering conveys a strength that will not be ignored and contrasts with the butterfly’s beautiful lines and curves -- a fittng representation of the young girls and women ZanaAfrica seeks to serve.

Image courtesy Eric Lafforgue, www.ericlafforgue.com
Brief: Market a monthly box subscription of feminine products to a U.S. audience using a buy-one-give-one sales model. Design a magazine ad, a direct mailer, and the box.
References:
Lafforgue, E. (2011, October 01). Lamu girl - Kenya. Retrieved from https://www.flickr.com/photos/mytripsmypics/6200320346/in/photolist-arUgdW-b1vm3R-cCGM8u-cFzciu-appbYp-qcs13Z-6GCEpe-dtUp2h-24tBFUK-sjBjWB-bJuegH-abno14-auaQ8b-aq2YVU-a459pp-6JKupX-dhHA3W-rdVup3-83ZLgZ-rm5bu9-riXAnB-9J3kgi-6JNt2L-atiyMB-arRiu6-dixamS-bkFCRu-a31D7x-6HutXX-qH6MnV-cTQxWS-aZmv3a-Er6szJ-nHmSdf-qdtAFt-pvJukK-kmuikr-bbCAxn-bxf2Re-cVg5PW-RReKq6-azUDNU-cVfZaU-eBoPWc-duzT2W-btsPfB-pwgHQu-V8bZX1-aEYsfU-9HmP3H

ZanaAfrica Foundation. (n.d.). Retrieved from http://www.zanaafrica.org/
ZanaAfrica Branding
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ZanaAfrica Branding

Brand development and execution
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Published:

Creative Fields