John West

John West

John West says no a lot. No to standards that compromise the quality of it's product. No to practices that affect the sustainability of fish populations. This campaign set out to remind people of it's famous brand line and to dramatise
John West's commitment to quality.
John West
Published:

John West

A campaign for John West to reintroduce the positioning, "it's what John West rejects that makes John West the best'.

Published: