Catherine Aldana's profile

ASK - Alumni Sharing Knowledge

Alumni Sharing Knowledge (ASK) 
Outreach & Marketing Coordinator
DePaul’s Alumni Sharing Knowledge (ASK) Program consists of alumni volunteers who have an honest interest in helping students develop professionally. ASK is a valuable resource for information on industry trends, the types of jobs available in certain fields, and the value of adegree.  Additionally, ASK mentors can help students develop the transferable skills necessary for success in any field, like practice interviewing, resume building, and effective networking.

There are nearly 1,000 mentors in ASK at any given time who represent a variety of professional expertise.

My role as Outreach & Marketing Coordinator was designed to increase student utilization of ASK's services and promote the program as a whole.  I also am responsible for initial maintenance and communication with all new mentors.

http://ask.depaul.edu/
Promotional Poster Design
18" x 24" foamcore poster with gloss laminate finish



Invitation Design
5"x 7" Printed piece and email attachment
New Promotional Product Launch

Selected types of products to purchase for target audience
Responsible for design, layout, typography, imagery and copy

Items: Professional padfolios, mechanical pencils, Post-its, mini-staplers and stress-reliever balls

Other designed promotional items include keychains, tablecloth and flyers

ASK Facebook Fan Page

Advocated for and initiated the launch of DePaul ASK's first ever Facebook fan page in August 2009

Reached 300 fans in just 1 week and has over 800 fans to date

Responsible for maintaining site, posting regular status updates, and sharing useful mentoring related articles and information

http://www.facebook.com/depaulask


Advertisement featured in Ledger & Quill Newsletter
Summer 2009

Article featured in DePaul Career Connections
DePaul Career Center's quarterly newsletter

The Three Work-a-teers
Written by Catherine Aldana, Meredith Gonsalves and Dustin Robinson

View full article here: http://careercenter.depaul.edu/general/career_connections/index.aspx
Choose Summer 2010 - "Make the Most of this Summer"

ASK - Alumni Sharing Knowledge
Published:

ASK - Alumni Sharing Knowledge

Marketing for Alumni Sharing Knowledge

Published:

Creative Fields