Thaesis supports the executive management, shareholders and potential acquirers of organizations in realising winning strategies that lead to sustainable business results. The activities of Thaesis can be divided into three areas: research, strategy consultancy, and supporting transitions.

Nine years ago, the study "The publishers are asked" started. The objective of the study is to identify and visualize the trends and developments in the Dutch publishing market. The formula has remained the same over the years: in an annual survey publishers are asked to display their vision of the publishing world. Theme for 2012 is "Strategic Entrepeneurship".