Torino 2006 | Posters of the 15 olympic diciplies

The poster concept

The Olympic Winter Games of Torino 2006 had 15 diciplines. In the past for the olympic diciplines had been design poster series (the most famous and still the best is the one of Otl Aicher for the Summer Olympics of Munich 1972). At the early begining I was convinced to do design at last 2 variations for each sport dicipline.

I had different resons for that concpet. My idea was alo to use the illustrations for product and i wanted to have not only repeated the same motive. Besides that I thought its obsulate to design one "embelmatic psoter" for one sport dicipline a poster is not a logo. A poster should trasport emotions in a mre persoanl way. It's like music not everbody likes to hear repeatavly the same piece over and over again.

From a from a formal-aesthetic point of view I decided to use the morphological structure of the poster folllow the brand concept whch I introduced for the corporate identity. Transparacy, the use of the ellipse, strr.

I pressented the posters in 2005 wtih the idea to launch them for the begingn of the games The poster series remaind an concept and did not been produced by the TOROC.