SpeakOUT! - Campaign that focuses of suicide within young males
For my final major project, I wanted to focus on a current issue that is also significant and contemporary; locally, nationally and internationally.
I wanted to focus on mental health, mainly focusing on suicide within young males, Suicide is the single biggest killer of men aged under 45 in the UK. In 2015, 75% of all UK suicides were male, a shocking statistic and with the many diseases that are around today, killing ourselves is more frequent than those things.
Mental health has become more of a cultural issue in recent years, with government, celebrities and the general public starting to realise that it is a serious issue which needs to be tackled.
We still have this stigma, governments, celebs and the general public are aware of mental illness, but some still disregard mental health. There are many charities out there many campaigns, trying to create and raise awareness for this mental illness. As a practitioner, my creative skills and mindset, I can create something unique and different from what we see already online and in the media in relation to suicide within young males that can help raise awareness and make people notice at how serious this stigma is, which is why I have decided to focus my project on this serious topic. With myself taking a risk by creating something unique and original which could either raise awareness through a new use of creativity, or be the same sheep in the herd with something that is already out there.
I wanted to focus on mental health, mainly focusing on suicide within young males, Suicide is the single biggest killer of men aged under 45 in the UK. In 2015, 75% of all UK suicides were male, a shocking statistic and with the many diseases that are around today, killing ourselves is more frequent than those things.
Mental health has become more of a cultural issue in recent years, with government, celebrities and the general public starting to realise that it is a serious issue which needs to be tackled.
We still have this stigma, governments, celebs and the general public are aware of mental illness, but some still disregard mental health. There are many charities out there many campaigns, trying to create and raise awareness for this mental illness. As a practitioner, my creative skills and mindset, I can create something unique and different from what we see already online and in the media in relation to suicide within young males that can help raise awareness and make people notice at how serious this stigma is, which is why I have decided to focus my project on this serious topic. With myself taking a risk by creating something unique and original which could either raise awareness through a new use of creativity, or be the same sheep in the herd with something that is already out there.
I will endeavour to create something new to bring a different way of cutting through the ‘visual noise’ of current campaigns that combat mental health issues.
Speak Out was the name in which I would take forward as the main identity, the name “Speak Out” is something to encourage those who are suffering with suicidal thoughts and mental illness to come out and speak about it in confidence.
Final Concept for the brand identity
Social Media
“More than 90% of suicides and suicide attempts having been found to be associated with a psychiatric disorder.” – https://www.mentalhealth.org.uk/a-to-z/s/suicide
That then got me thinking, implementing a sort of glitch into my design, in reference to the psychiatric disorder, with the logo staying still throughout the campaign, a way of saying that you have found safety or a way of being cleansed.
I wanted to implement the glitch into the design, to give it a uniqueness and back up the stat I highlighted earlier with 90% of suicides and suicide attempts having been found to be associated with a psychiatric disorder, the twitch on the designs being that of the disorder highlighting a problem, a new way in advertising a campaign, a risk that can be taken to present something new into the media.
Posters
Young males love to use their mobile phones, you look around most days and people are glued to their phones, this got me thinking of creating a prototype app in Adobe XD, a concept of what the SpeakOUT! app would look like.
Thank You!
